I learned to code on a Sinclair Spectrum back in the paleolithic, and probably would have gone into computing if I hadn't loved literature just a bit more. My PhD was on cybernetics and the genealogy of the digital subject in the 20th century. My current research is in the area of digital media and the creative industries. My most recent publication, written with Rosamund Davies, is Introducing the Creative Industries: From Theory to Practice (SAGE 2013).